HONG KONG (AdAgeChina.com) — Levi Strauss & Co. is catering to a desire for self-expression among Chinese youth aged 18-24 with an interactive video campaign, “We Rule The Night,” promoting its After Dark Collection. –> The videos use real characters and offer multiple storylines, such as going to the beach, a nightclub, or staying in. …
Read MoreSocially Targeted Video Ads In Real-Time? Comments Off
The next logical step for video will become socially targeting real-time ads online. And many companies are working to make that a reality in 2011. Tom Phillips, CEO of Media6Degrees, sees it as the next step for addressable TV — the ability to identify the audience by browser, similar to the way audience targeting gets …
Read MoreInteractive Video – Burberry Official Online Store Comments Off
via us.burberry.com
Read MorewireWAX – clickable video tool Comments Off
via wirewax.com This technology isn’t exactly new, but perhaps it is getting closer to being a reliable product. Previously some shopping sites have used the technology to include links to purchase products seen in videos. This is one of the primary uses I see for this service. So that is the upside. The downside is …
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