HONG KONG (AdAgeChina.com) — Levi Strauss & Co. is catering to a desire for self-expression among Chinese youth aged 18-24 with an interactive video campaign, “We Rule The Night,” promoting its After Dark Collection. –> The videos use real characters and offer multiple storylines, such as going to the beach, a nightclub, or staying in. […]Read More
Levi’s Partners with Tudou in China for Interactive Video Campaign – AdAgeChina – Spotlight Comments Off on Levi’s Partners with Tudou in China for Interactive Video Campaign – AdAgeChina – Spotlight
Socially Targeted Video Ads In Real-Time? Comments Off on Socially Targeted Video Ads In Real-Time?
The next logical step for video will become socially targeting real-time ads online. And many companies are working to make that a reality in 2011. Tom Phillips, CEO of Media6Degrees, sees it as the next step for addressable TV — the ability to identify the audience by browser, similar to the way audience targeting gets […]Read More
Interactive Video – Burberry Official Online Store Comments Off on Interactive Video – Burberry Official Online Store
via us.burberry.comRead More
wireWAX – clickable video tool Comments Off on wireWAX – clickable video tool
via wirewax.com This technology isn’t exactly new, but perhaps it is getting closer to being a reliable product. Previously some shopping sites have used the technology to include links to purchase products seen in videos. This is one of the primary uses I see for this service. So that is the upside. The downside is […]Read More