Paul Kontonis, May 03, 2011 12:30 PM Today, brands are thinking differently about how to reach consumers: not by interrupting consumers’ experiences with advertising messaging, but by offering value through original and co-created content. This content allows a brand to tell its own story, bring to life its core sensibilities, and connect with consumers in …
Read MoreBroadband News – Denny’s gets into the Branded Entertainment Game 0
Apparently conversations about cutting open Sea Captains for warmth and “anal warts” are pretty commonplace around Denny’s. Actually, I haven’t been in a Denny’s for decades, so I can’t attest to this. But that is what I infer from the press release the all-night restaurant chain sent across our transom the other day. Touting the …
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