Move over pre-roll! New Online Advertising Platform – Firefly Video Comments Off
Firefly Video™ is an online video advertising platform designed to augment and complement traditional television and online pre-roll advertising. The Firefly Video platform delivers a compelling package to advertisers, combining the emotion and impact of TV with the fine-grained targeting, rich audience insights, and interactivity of online display advertising. The platform enables advertisers to reach …
Read MoreLexus Debuts Darkcasting: A New Social Web Series Comments Off
Brian Solis blogged about this new branded web series he’s a part of. Interesting concept, good production values and a good distribution plan. But does the product integration work? It’s a good test…I’ll check back after the series has launched. Lexus Debuts Darkcasting: A New Social Web Series November 11, 2010 View Comments Share40 I …
Read MoreDoing it Right – (R)evolution Number 9: Mark Burnett on the Art of Storytelling Comments Off
This is a good example of a “new media” way of producing high quality/low cost content. Brian Solis has the right recipe here. You see that he incorporates good branding in a catchy opening sequence. He has enhanced the show with good graphics. But the meat is in the interview. They are obviously shooting this …
Read MoreBrightcove and TubeMogul Expand Distribution Opportunities for Media Publishers | Brightcove Blog Comments Off
I have always been a big fan of Brightcove as a distribution portal. I’ve tested the service myself while working at LXTV.com and it’s very robust. This new offering is great for content publishers. We are very pleased to announce that Brightcove now offers seamless integration with TubeMogul’s OneLoad video distribution capability. Brightcove customers are …
Read MoreDoing it right – Behind the Shoot: Michael Kors Video- Fashion Videos Comments Off
I’ve always contended that fashion is a great industry to cover with web video. There are so many different layers and players behind the scenes of a runway show or fashion shoot…it’s like candy getting to pull the curtain back and see the machinations going on behind the scenes in short, bite-sized snippets that internet …
Read MoreNew Initiative to Improve Digital Asset Tracking Comments Off
The problem of tracking and monetizing valuable video assets across platforms has only intensified since Viacom spent millions trying to sue YouTube for unauthorized usage. Project TAXI (“track-able asset cross-platform identifier”) is the name of a new cross industry initiative designed to come up with an open standard to track and identify entertainment content and …
Read MoreOoyala launches new video subscriber feature using Paypal Comments Off
Online video platform Ooyala introduced a new online payment service powered by PayPal that allows publishers to add a paywall to their video sites to charge for selected content. Entravision’s LATV site is currently testing the service. via cynopsis.com
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