MediaPost Publications Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen 05/17/2013 0
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen by Joe Mandese, May 17, 2013, 9:52 AM In a battle to control the future of the ad industry’s currency, Nielsen and comScore each added to their sides this week, with comScore tilting more in Madison Avenue’s favor — at least a big chunk of it. …
Read More#CynDigital Big Monetization Summit Agenda – Big Monetization Summit 0
Finally, original, professionally produced online video content is getting the respect and attention it deserves. Finally, the convergence is happening: Brands, Marketers, Media Buyers and Advertisers are seeing the value and the ways to distribute more of their buy to original online programming. Branded content, especially is my focus and it’s great to see …
Read MoreNewFronts Drew Crowds, But Will Anyone Remember the Shows? – Advertising Age 0
NewFronts Drew Crowds, But Will Anyone Remember the Shows? A Dozen Participants Unveiled More Than 100 New ‘Shows’ Last Week Published: May 06, 2013 That AOL set its NewFront in the old Farley Post Office on the west side of Manhattan is as much about symbolism as it is about size. The unfinished, hulking space …
Read MoreConde Nast Springboards Magazines Into New Online Series 0
Conde Nast Springboards Magazines Into New Online Series Conde Nast Springboards Magazines Into New Online Series by Gavin O’Malley, Wednesday, May 1, 2013 5:11 PM Throwing its stylish hat into the NewFront ring, Condé Nast Entertainment unveiled several new projects and partnerships at a presentation on Wednesday. New Glamour projects include “Single Life” — the fashion …
Read MoreLand Rover Hits The Digital Woods 0
Land Rover Hits The Digital Woods by Karl Greenberg Land Rover has focused a lot of media and creative dollars on digital marketing, perhaps most notably with an in-store “Land Rover Virtual Experience” that the automaker launched last fall. The company says digital spend is now 35% of the marketing mix, and that it is …
Read MoreBroadband News – Top Online Video Sites 2012 0
Top 10 U.S. Online Video Destinations, Total May 2012 Rank Parent Unique Viewers 1 YouTube 136,075,000 2 Yahoo! 43,336,000 3 VEVO 42,025,000 4 AOL Media Network 25,568,000 5 MSN/WindowsLive/Bing 24,345,000 6 Facebook 23,159,000 7 The CollegeHumor Network 22,892,000 8 Hulu 15,480,000 9 Perform Group 11,987,000 10 ESPN Digital Network 11,394,000 Source: Nielsen Top 10 U.S. …
Read MoreVideos that Work – You Play Like A Girl (Kristen) – VEVO 0
This looks like a cool Original Web Series Created by Vevo You Play Like A Girl (Kristen) – VEVO.
Read MoreHulu CEO and CTO Step Down 0
Hulu CEO and CTO Step Down.
Read MoreAd Age Digital A-List: YouTube Develops Original Series 0
Ad Age Digital A-List: YouTube Original-Content Channels Mean Transitioning ‘Stars’ and Developing Audiences — You Know, Like Regular TV By: Michael Learmonth — Digital Editor Published: February 27, 2012 58share this page You could say that actress, writer, web-series creator and geeky sex symbol Felicia Day is a creation of YouTube. She starred in Joss Whedon’s “Dr. …
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