We were recently onsite in Thief River Falls, MN, the home of Arctic Cat Inc., to cover their celebration of 50 years in the snowmobile, ATV and Side by Side markets. Thousands of people descended on this small town, some from other countries to view vintage and new styles of Arctic Cat vehicles and party with other Arctic Cat enthusiasts. Throughout the event were HD monitors playing Arctic Cat commercials and useful event information. Over the week we shot and edited video content which immediately began playing on the screens. Time was of the essence, and we were up for the challenge. As well, we pushed up content that was time sensitive to the interenet and Arctic Cat’s social media channels, such as when they debuted the brand new ATV “Wildcat” at the event.
After the event, we hurried home and had this highlight video cut and ready for the web within a couple days.