Broadcast journalism evolves with every new, emerging medium. Social media has certainly predicated one of those evolutionary steps, and opened the doors to new forms of content and distribution channels. Yet, in the end, it is value, consistency and engagement — as it always has been — that separates those who find a long-term audience from those flail in obscurity. The market for relevant and compelling content is infinite, regardless of medium.
While traditional media learns to adapt, new visionaries arise to push the boundaries and possibilities of media and design fresh business models to support it. Such is true for my next guest on Revolution. Shira Lazar is not only a good friend, she’s also one of the practicing pioneers of new journalism.
Over the years, she’s produced and hosted a number of social programs including specials for the Grammy Awards and the Oscars, along with creating live news and talk show programs for CBS News. Lazar is now host and producer of What’s Trending, an award-winning web show that features interviews with notable guests, celebrities and business leaders, including Richard Branson, Robert Rodriguez, Forest Whitaker, Snoop Dogg, and Tony Hsieh.
Lazar continues to challenge the status quo and it’s her tireless pursuit of what’s next that will earn her a place on the various screens of viewers for years to come. “You have to bring value to the viewer… bring broadcast quality content, but with the authenticity and interactivity of the social web,” she says.
Watch this episode of Revolution to learn about the future of online video and why journalists must not forget the lessons of the past while forging the future.
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