BP turns to Documentary Web Series to Clean Up Its Image – via Cynopsis Media :: 09/29/11
Continuing the process of cleaning up its brand image since the Deepwater Horizon oil spill last year, BP is producing a new short video series on YouTube, according to a reported by ClickZ. The eight videos that have been released to-date have portrayed Gulf Coast lifestyles in the on-going effort to revitalize Gulf Coast tourism. The “My Gulf” initiative will total 28 episodes and also includes display ads on YouTube, 60 second TV spots and TV ads.
via cynopsis.com
