Break Media Introduces 5 New Originals
Wednesday, February 23, 2011, 10:39 AM ET
posted by: Will RichmondBreak Media is introducing 5 new web series today, continuing its investment in original content production. The first new series rolling out is “For the Win,” a weekly how-to series focused on helping men “win at life,” which will run on Break’s “Made Man” lifestyle site. The topic is defined expansively in keeping with Break’s target audience; today’s episode is “Win a Fight With One Punch.” For the Win will also be distributed on YouTube and through the Break Media Network.The other series, which will debut in the spring – and the Break sites they’ll reside on – include “Awesome America” (Break), an offbeat travelogue show, “Thinking Out Loud” (Screen Junkies), a comedic take on celebrity interviews, “MMAashed Potato” (Cage Potato), weekly re-caps of MMA highlights and “FAQ U” (Game Front), a review show for popular games.
Break said its in-house Break Media Creative Lab plans to produce over 1,000 new pieces of video content this year, a 5x increase over 2010. Break is building on the team it acquired from HBOlab in 2009. The company has been true to its audience focus around younger men, creating specific brands and targeted content. It is among a handful of large-scale independent producers (e.g. Next New Networks, Revision3, Demand Media, etc.) that are helping create the business model for serialized, online-only originals.
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