I’ve been preaching this idea for a while now…that everyone and every brand has the opportunity to become their own “broadcast network” to create content that is not just a “one off”, a spot or infomercial, but regularly planned and scheduled editorial and advertorial content related to their personal or company brand. The idea is …
Read MoreHulu Takes Itself Off the Auction Block – The Hollywood Reporter 0
Disney and News Corp. say they will hold on to the pioneering streaming-media company as an effort to find a buyer abruptly ends. Hulu’s months-long effort to find a buyer has been unsuccessful. our editor recommends Yahoo Withdraws Hulu Bid (Report) Owners of the popular company that lets users watch TV shows on-demand and online …
Read MoreAOL Video Keeps Hangin’ On, Producing 15+ Original Web Series 0
<< Back to MediaPost VidBlog AOL Video Keeps Hangin’ On, Producing 15+ Original Web Series Gavin O’Malley, Oct 03, 2011 01:52 PM Last we checked, AOL was still hanging its hat on the whole “content company” thing. (Never mind that it’s producing no notable fare — of the genius or blockbuster variety; its largest acquisition …
Read MoreHealthiNation Lands on Roku; Now #3 in Health Vertical Due To Syndication Strategy 0
HealthiNation Lands on Roku; Now #3 in Health Vertical Due To Syndication Strategy Tuesday, September 27, 2011, 10:15 AM ET posted by: Will Richmond Health and lifestyle video creator HealthiNation is announcing its availability on Roku devices this morning. The move extends HealthiNation’s content syndication approach which helped place it third in comScore’s Video Metrix …
Read MoreExclusive: Tremor Video’s “Video Hub” Analytics Platform Now Available for 3rd Party Use – via VideoNuze 0
Exclusive: Tremor Video’s “Video Hub” Analytics Platform Now Available for 3rd Party Use Monday, October 3, 2011, 09:46 AM ET posted by: Will Richmond Tremor Video is announcing later this morning that its Video Hub in-stream video ad analytics platform is now available for brands and agencies to license for use with any 3rd party …
Read MoreBP turns to Documentary Web Series to Clean Up Its Image – via Cynopsis Media :: 09/29/11 0
Continuing the process of cleaning up its brand image since the Deepwater Horizon oil spill last year, BP is producing a new short video series on YouTube, according to a reported by ClickZ. The eight videos that have been released to-date have portrayed Gulf Coast lifestyles in the on-going effort to revitalize Gulf Coast tourism. …
Read MoreNBC to Launch New Digital Studio Under UCP – via Tubefilter 0
Universal Cable Productions is a growing part of the NBC Universal family best known for creating popular shows for Syfy and USA Network (including Battlestar Galactica, Eureka, Psych, Royal Pains, Law & Order: Criminal Intent, and more). This particular arm of NBCU is looking to expand into short-form content in the near future. More specifically, Universal …
Read MoreeBay Motors Launches Web-Based Show – via MediaPost 0
eBay Motors Launches Web-Based Show Sep 23, 2011 05:44 PM eBay is launching “World’s Fastest Car Show” — an original video series for the eBay Motors site and mobile application. The show — the first originally produced media content for eBay Motors — is also the first to be featured in any of eBay’s mobile …
Read MoreReasons To Get Online Video In-Line – Via MediaPost 0
<< Back to MediaPost Commentary Reasons To Get Online Video In-Line Gregg Winik, Sep 22, 2011 08:45 AM You are doing everything right to get users to click on the video player on your site. Your video player sits above the fold. It loads quickly. It has an attractive video still in the player window …
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