Doing it Right – (R)evolution Number 9: Mark Burnett on the Art of Storytelling
This is a good example of a “new media” way of producing high quality/low cost content. Brian Solis has the right recipe here. You see that he incorporates good branding in a catchy opening sequence. He has enhanced the show with good graphics. But the meat is in the interview. They are obviously shooting this using DSLRs, which give the interestig shallow depth of feel look that is trendy. The other great thing about these cameras is for shooting video they can see very well in the dark, which means you can get high quality image using little to no extra lighting. However, if you look at the “catch light” in their eyes, I can tell that they have some additional lighting in this but not too much. Finally, they are mic’ed! I can’t tell you how much this improves the quality of an interview, don’t you agree? Finally, this looks like it was shot with two cameras, but you can get the “two camera feel” using only one camera and shooter. It can be done, but you have to hire me to find out how 
Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.
During Blogworld Expo, I had the opportunity to share the stage with Mr. Mark Burnett, a groundbreaking television producer, perhaps best known for creating and producing industry-defining reality television shows such as Survivor and The Apprentice. On stage, we spent an action-packed hour discussing his experiences and how he transformed his ideas into successful realities.
Immediately following, he joined me for episode 9 of (R)evolution to explore the emerging era of “reality,” where we are the new stars of a very public, social “me”dia production. We discussed the challenges and opportunities facing individuals and organizations and how we can steer experiences to foster meaningful engagement, relationships, and impact. His perspective very much defines how we must weave compelling and engaging storytelling to foster the convergence of media and the future of unscripted drama on the web.
Credits:
Andrew Landini, Producer
Adam Eckenfelder, Audio Tech/Re-Recording Mixing
